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Airlines Invest in First-Class Amenities on the Ground

As airlines fight for a shrinking number of first-class passengers, they’re prepared to lay out even more money to win their loyalty…which seems a risky business move to us. This week, Lufthansa unveiled a 12,000-square-meter first-class lounge at Frankfurt Airport, featuring a full-service spa, spacious bathrooms with whirlpool tubs, and a bar offering 84...
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